5 Ways to Promote User Generated Content on Social Media

Today, organizations invest a lot of money, energy and time in promoting their products or brand with the help of SEO and inbound marketing technique. Indeed, these methods work great and give fantastic results as well. But at the same time, these organizations ignore the importance of social media marketing and user generated content for brand evaluation. So, here we are to talk about 5 ways to promote user generated content on social media:

  1. Create a buzz

Your fans or potential customers will talk about you on social media only if they have a reason for same.  You can do that only by creating an excitement about your product, service or brand.  Start with a creative marketing tactic that touches people at an emotional level. Along with that, you can create a campaign and relate it to a cause. This relationship will easily motivate people to talk about you.

  1. Organize a contest

Creating a contest, poll or idea sharing platform is an excellent way to having user engagement on social networks. You can ask your followers about all the fantastic things your product did for them. Or you can ask for their opinion to improve your services. In return all those who participated get a chance to win something exciting. This will not only create a buzz, but will also initiate people to share this with others. 

  1. Use Hashtags

On social networks, hashtags is one of the strongest ways of publicity.  If you are promoting via Twitter or Instagram, this could be a game changer for you. With hashtags, your message can reach a bigger audience including those who don’t know anything about your product or brand. If your idea is good and is reaching to a large audience, then there are higher chances of your content getting shared. This will result in a chain of better promotions. 

  1. Offer giveaways

We all love free things, and if you can offer giveaways to your followers, they would love it too.  You can ask users to create content for your social network promotion for a gift or price. You can even organize a contest or competition with a bigger reward.  With this competition, thousands of people can participate and create content that you can use for your social media marketing. 

  1. Have active communication

This is probably the most important factor you should do for a better outcome. To have more content from your followers, regular communication is essential. With communication, you show your authenticity, and give them a reason for more content creation. Here, you can answer questions from followers, resolve their doubts and talk to them about new upgrades or enhancements.


It is not difficult to promote user-created content for social media marketing. You only need to follow simple steps that are mentioned above, and it will provide you with effective results. It will increase users association and improved growth of your brand and ultimately your brand.

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