5 Ways to Promote Your Business Online For FREE

5 Ways to Promote Your Business Online For FREE

Want to get more clients without breaking the bank? With a little effort and time, you can get your phone to ring and be on your way to get more customers. Here are fivestrategies to promote your business online for free:

  1. Online Directories

There are over 100 online directories where you can list your business. The top free online directories will be google.com, yahoo.com, bing.com, yellowpages.com, and yelp.com. Yellowpages.com and yelp.com often show up on the first page of Google search results. Therefore, it is important you have complete profiles and many reviews on these 5 directories. You can find more online directories by going yext.com. The only problem with yext.com is they want you to pay hundreds of dollars every year to do a bulk submission. However, if you are willing to put in the time, then you can save yourself the annual fees by manually submitting individual listings for free to many of directories on the list.

  1. Promote Yourself on Social Media

Many people today spend more time on their social media accountsthan many other advertising mediums.This means you can use the power of social media to promote your business. One strategy is to go on Facebook live and encourage your viewers to share your live video on a Facebook group. Many Facebook groups have 10,000+ members. What do you think will get you more views? Having 20 people share your live video to a group or 20 people sharing your live video with their Facebook friends? The answer is it depends; however, more often than not you will find that you will reach more people when users share your live video to a group. Another strategy is to type “your keywords + recommendations” on the search bar of any social medium. There you will get a list of people that are actively looking for your services. For example, if you type “carpet cleaning recommendations”, then you will get a list of people that are actively looking for your services. This strategy tends to work better if you have aservice area with many potential customers.

  1. Answer AClient’s Problem

Usually, when a potential customer has given up searching for a particular product or service, they end up asking other people by posting their problem on sites such as Reddit, Quora and Yahoo Answers. Create an account on these query sites and try to search for topics related to your product or services. When you have found a problem looking for a product or service similar to yours, then bingo! Offer your products or services immediately. Remember we get paid to solve people’s problems.

Business Online For FREE

  1. Upload Videos On YouTube.com

Google is the #1 search engine and most people think that Bing.com or Yahoo.com are the 2nd most important search engines; however, YouTube.com is ranked #2 most visited search engine.  There are many free video editing tools on the internet you can use to do some simple editing. For example, youtube.com offers you basic video editing. Moreover, your laptop or desktop likely has “Movie Maker” for PC and “iMovie” for Mac users installed by default. When uploading your video to YouTube make sure you put the keywords you want to show up for in your title, tags, description, and the actual video itself. YouTube can transcribe the audio from your video and will pick up on your keywords. Therefore, it’s important that you are consistent with your chosen keywords across all tags.

  1. Newsletters

How many customer e-mails do you have? What are you doing to collect them? Did you know that your existing customers are the most likely to buy more from you? What are you doing to cross-sell your products or services? What are you doing to ask for referrals? One easy and inexpensive way to reach your existing customers is to add them to your monthly or quarterly newsletter. Mailchimp.com allows you to send up to 2000 emails per newsletter for free. When creating the content for your newsletter, you want to follow the 80/20 rule. This means that 80% of your content needs to be useful information and 20% should be sales. If you are out of sight, then you are out of mind. Create TOMA (Top of Mind Awareness) by sending your existing clients and leads your newsletter.

If you are on a shoe string budget, then you can do the tasks mentioned above yourself. However, if you have a small marketing budget, then you might want consider having one of your staff members get a 3-hour course from web design fresno. We will train one of your employees on how to complete these tasks for your business. If you don’t have the time or any employees, then we will be glad to help you with these tasks as well. This way you can promote your business the right way the first time around and with very little effort on your part.

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