Owning Your Online Reputation

Owning Your Online Reputation

Strategies to maintain your online reputation continuously evolve and surface. There are many ways going into 2017 that were published and there are surfacing methods that need to be discussed. Online reputation management is important for every business whether they are an e-commerce or tech company or they are a brick and mortar company. Despite the basics, some are forgetting them. For example, a database never forgets. Today, digital storage like the Cloud is convenient and cheap. Instead of deleting, backing up, or transferring files, they can just be kept in “space” that is password encrypted so only you can access them. What is so great is that you can access them from anywhere. Because databases such as Google’s search engine have such long memories, they will remember anything and everything. Not to mention that Google’s search engine and cloud are becoming more and more refined. As a result, you want and should be careful of your activities online. They will never be forgotten. So, why is it that online reputation experts still resort to paid links?

Online reputation management

Paid links are outsourced and computer generated links that can determine the quality of work or even hurt your online reputation. Although there is much more to talk about such as the refinements of Google’s algorithm, the basics have been forgotten. Those links are not always permanent which is even more concerning. Having a link go up for a certain period of time and them come down is irresponsible and is a result of impatience. Although the links are not permanent, Google will remember that there was an effort to make permanent links that failed (in simple terms). Thus, the links will poorly contribute to your SEO even though they are not there anymore.

When consulting an online reputation expert or repair expert, make sure that you can ask the question you need to understand if the individual is outsourcing the work or doing it themselves. The last thing you need with a poor online reputation is for it to be made worse.

 

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